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Global Paid Search Lead (SEM & ASA) (They/She/He)

Marketing & Growth, Barelona, Spain

 

If you’re here, it’s because you’re looking for an exciting ride. 

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries. 

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

🤝 Our culture and strong values. 

💪 Our career development philosophy. 

🤝 Our commitment to being a force for good. 

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

Glovo is seeking a highly motivated and experienced Paid Search Lead (SEM / SEA) to join our dynamic Marketing team! In this leadership role, you'll be responsible for overseeing and optimizing our paid search strategy across both Search Engine Marketing (SEM) and Apple Search Ads (ASA) channels. You'll play a key role in driving user acquisition, brand awareness, and ultimately, business growth for Glovo across 20+ markets.

THE JOURNEY

  • Develop and execute data-driven paid search strategies across SEM (Google Ads, Bing Ads, etc.) and ASA platforms scaling efficiently our Web & App user acquisition programs.
  • Lead a team of Paid Search Specialists in managing campaigns, optimizing performance, and driving results.
  • Identify and implement opportunities for automation with support from MarTech to improve efficiency and effectiveness.
  • Manage budget allocation and bidding strategy across channels to meet CACs and overall budget objectives.
  • Conduct keyword research and create compelling and effective ad copy to identify high-value search terms and resonate different audience segments.
  • Analyze campaign performance through various metrics (CAC, CVR, LTV, ROAS, etc.) and identify areas for improvement.
  • Implement A/B testing to optimize ad copy, landing pages, and bidding strategies.
  • Stay up-to-date on the latest trends and best practices in paid search advertising.
  • Collaborate closely across functions (e.g., regional marketing leaders, data science, martech, product & engineering, design & comms etc.).
  • Develop and maintain reporting dashboards to track progress and communicate key performance indicators (KPIs) to stakeholders.

 

WHAT YOU WILL BRING TO THE RIDE

  • Minimum 5+ years of experience in paid search advertising, with a strong track record of success in managing and optimizing SEM(Google Ads) and ASA campaigns.
  • Proven experience in leading and motivating a team of paid search specialists.
  • In-depth knowledge of keyword research tools, ad platforms (Google Ads, Bing Ads, Apple Search Ads), and campaign management techniques.
  • Strong analytical skills with the ability to interpret complex data sets and draw actionable insights. 
  • You have knowledge of tools such as or similar to Tableau, Excel / Google Sheets, SQL, Google Analytics and MMPs like Adjust or Appsflyer.  
  • Excellent communication and presentation skills to effectively communicate strategies and results to stakeholders.
  • Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
  • Experience with attribution modeling and marketing automation tools is a plus.
  • Fluency in English is required; knowledge of additional European languages (Spanish, Portuguese, French, Italian) is a plus.

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo credit to satisfy your cravings!
  • 💳 Cobee discounts on transportation, food, and even kindergarten expenses.
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave, and office-based nursery.
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life? 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!

 

Apply

Global Paid Search Lead (SEM & ASA) (They/She/He)

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Do you need, or will you need in the future, any immigration-related support or sponsorship from Glovo in order to begin the employment at the work location? *
Glovo’s hybrid ways of working mean 3 days in the office, and 2 days WFH, does this match your preferences or requirements?

Identity Survey

It is voluntarily provided by you and anonymous to the Glovo team.

This survey will not affect the selection process. 

Glovo is an Equal Opportunity Employer. All people will be considered for employment regardless of their gender identity, sexual orientation, race/ethnicity, neurodiversity or disability status, family or parental status, nationality, religion or other personal characteristics and backgrounds that make us as humans unique. 

 

This demographic voluntary survey helps Glovo understand our pipeline and ensure that all candidates have equal opportunities during the entire hiring process.

This survey also allows us to improve our process and systems ensuring we build a more inclusive company. If you decide to share voluntarily your personal information with us, all the information you provide will be, under all circumstances. Find out more about our Identity Survey and Statement here.

 

By sharing your data with us in a voluntary way, you agree that we can use your responses for the purposes we've mentioned in our statement. This survey is not focused on making adjustments to the hiring process to make any accommodation needs because of neurodiversity or disability. If you have any accommodation needs, please let us know in the application form.

 

 

Glovo’s data privacy statement

In case the recruitment process does not end with the establishment of a labour relationship between the applicant and the Controller, the Controller will retain the applicant’s data for a period of 2 years from the date of the last communication, issued either by You or the Controller, declaring the end of the recruitment process without sending and/or accepting the possible offer. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified, cancelled or erased, and/or to request that processing of your personal data be limited.

You also have the right to data portability. In addition, in case you consider your rights have been violated, you may lodge a complaint with an EU supervisory authority.

Which of these best describes your gender identity? (Please check all that apply) *
Do you identify as transgender? *
Which of these best describes your current sexual orientation? (Please check all that apply) *
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Do you consider yourself to be neurodiverse? *
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Please upload either: pdf, doc, docx, txt, rtf. Max 2 MB

GLOVO as data controller may process the data you share with us through your application for the purposes of the Controller’s recruitment related activities. For more information on how we process your data and how to exercise your rights, please refer to our data privacy statement