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Global Brand & Communications Director (They/She/He)

Marketing & Growth, Barcelona, Spain (Hybrid)

If you’re here, it’s because you’re looking for an exciting ride. 

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries. 

 

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

 

What makes our ride unique? 

🤝 Our culture and strong values. 

💪 Our career development philosophy. 

🤝 Our commitment to being a force for good. 

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

 

YOUR MISSION

Reporting to the CMO and based in Barcelona, you will own and lead the Brand strategy for Glovo globally, including all the commercial communication strategy, the design system and the consumer and market research stack, leading a team of >20 comms, research and design specialists.

THE JOURNEY

  • Define the global marketing comms strategy and lead the development of a continuous pipeline of global and regional offline and online advertising campaigns for 20+ markets
  • Design an implement a Global Consumer Research stack, leverage quantitative and qualitative research to understand key consumer needs, measure awareness and key brand attributes, test and validate advertising initiatives and generate valuable insights to the business
  • Define a strong internal design system and continuously aim for ways to optimise and automate key tasks to keep innovating and bringing best in class digital assets
  • Be the guardian of Glovo's brand consistency across all media touch points, defining the key brand distinctive assets
  • Develop and maintain the global Brand guidelines and processes to manage an effective localisation of all advertising campaigns and assets to 20+ markets
  • Collaborate daily with local teams and key global stakeholders like Performance Marketing, CRM and pricing.

WHAT YOU WILL BRING TO THE RIDE

  • Experience in brand management, ideally gained in the FMCG industry
  • Passion for consumer understanding and advertising development
  • Proven experience leading end to end development (from comms brief to production) of offline and online advertising campaigns
  • Strong consumer understanding skills, proven experience with quantitative and qualitative market research techniques
  • Strong understanding of media landscape and key offline and online channels
  • Solid leadership skills. You will be leading 20+ professionals from different crafts and seniority levels
  • Outstanding planning and project management skills, high attention to detail.

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

 

We believe driven talent deserves:

  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo credit to satisfy your cravings!
  • 💳 Cobee discounts on transportation, food, and even kindergarten expenses.
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave, and office-based nursery.
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

 

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

 

So, ready to take the wheel and make this the ride of your life? 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!

 

Apply

Global Brand & Communications Director (They/She/He)

*Required

Do you need, or will you need in the future, any immigration-related support or sponsorship from Glovo in order to begin the employment at the work location? *
Glovo’s hybrid ways of working mean 3 days in the office, and 2 days WFH, does this match your preferences or requirements?
Do you have experience in managing TV advertising campaigns from brief to production? *
Have you personally participated in focus groups? *

Identity Survey

It is voluntarily provided by you and anonymous to the Glovo team.

This survey will not affect the selection process. 

Glovo is an Equal Opportunity Employer. All people will be considered for employment regardless of their gender identity, sexual orientation, race/ethnicity, neurodiversity or disability status, family or parental status, nationality, religion or other personal characteristics and backgrounds that make us as humans unique. 

 

This demographic voluntary survey helps Glovo understand our pipeline and ensure that all candidates have equal opportunities during the entire hiring process.

This survey also allows us to improve our process and systems ensuring we build a more inclusive company. If you decide to share voluntarily your personal information with us, all the information you provide will be, under all circumstances. Find out more about our Identity Survey and Statement here.

 

By sharing your data with us in a voluntary way, you agree that we can use your responses for the purposes we've mentioned in our statement. This survey is not focused on making adjustments to the hiring process to make any accommodation needs because of neurodiversity or disability. If you have any accommodation needs, please let us know in the application form.

 

 

Glovo’s data privacy statement

In case the recruitment process does not end with the establishment of a labour relationship between the applicant and the Controller, the Controller will retain the applicant’s data for a period of 2 years from the date of the last communication, issued either by You or the Controller, declaring the end of the recruitment process without sending and/or accepting the possible offer. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified, cancelled or erased, and/or to request that processing of your personal data be limited.

You also have the right to data portability. In addition, in case you consider your rights have been violated, you may lodge a complaint with an EU supervisory authority.

Which of these best describes your gender identity? (Please check all that apply) *
Do you identify as transgender? *
Which of these best describes your current sexual orientation? (Please check all that apply) *
Do you identify as having a disability? *
Do you consider yourself to be neurodiverse? *
Do you have 33% or above diverse abilities? *
How would you describe your ethnicity? *
Please upload either: pdf, doc, docx, txt, rtf. Max 2 MB

GLOVO as data controller may process the data you share with us through your application for the purposes of the Controller’s recruitment related activities. For more information on how we process your data and how to exercise your rights, please refer to our data privacy statement