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Growth & Marketing Lead (They/She/He)

Marketing & Growth, Lagos, Nigeria

If you’re here, it’s because you’re looking for an exciting ride. 

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries. 

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

🤝 Our culture and strong values. 

💪 Our career development philosophy. 

🤝 Our commitment to being a force for good. 

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

We are looking for a data driven and results focused Growth & Marketing Lead to join the Growth team in Nigeria. 

You will own the execution of all growth, marketing and engagement initiatives; and your goal will be to develop and execute the most profitable initiatives to position and promote Glovo.

Role performance will be evaluated based on customer acquisition and engagement KPIs

THE JOURNEY

Definition and execution of Growth strategies:

  • Support Head of Growth in defining local marketing strategy, adapting global playbook to local needs.
  • Lead local Marketing execution (offline and online) and manage/optimize Content to deliver on the agreed growth goals.
  • Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition) 
  • Identify and execute local partnerships to build brand awareness in Nigeria

Analytical & Research responsibilities:

  • Apply your expertise in quantitative analysis, and the presentation of data to see beyond the numbers and understand how our users interact with our products, identify growth opportunities, and execute on projects to drive growth and user engagement.
  • Work closely with Customer Research team to conduct qualitative analysis (surveys, focus groups, etc) to understand user base and gather feedback
  • Track market dynamics and gather industry intelligence

Budget management and metric monitoring:

  • Manage the country marketing budget.
  • Track and monitor key Growth metrics providing the appropriate visibility to all stakeholders (Head of Growth - Nigeria, General Manager - Nigeria, Regional Marketing Director - Africa, and HQ)

Project & Stakeholder Management Responsibilities: 

  • Work cross functionally with HQ Growth teams and supervise activities across all marketing channels 
  • Lead the execution of cross functional growth initiatives (e.g. product launches, roll out of new features, etc) by working closely with Local teams (Commercial, Content, Partner Operations, Operations, etc) and HQ teams (Product, Pricing, CRM, Performance Marketing, Brand & Comms)
  • Define and analyze metrics that inform the success of the activities carried out.
  • Compile and present reports on marketing initiatives/campaign performance through collaboration with the analytics department and other HQ/local teams.
  • Communicate details, updates and implementations across all stakeholders and teams with extreme attention to detail.
  • Establish meaningful business relationships on behalf of the business (Top partners, Media agency, Media outlets, Social Media agency, etc).

WHAT YOU WILL BRING TO THE RIDE

  • 3-5 years of Growth experience, in a leading consumer technology company, FMCG company, in the Media or E-commerce sector performing in a role of similar or larger responsibilities. 
  • Strong analytical skills and comfortable dealing with high growth and complex business challenges. Proficiency with analytical tools is a plus (Looker, PowerBI, SQL, etc.).
  • Proven track record of delivering business growth, experience defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels
  • Excellent communication and presentation skills, a good eye for design, and the ability to articulate complex concepts in a compelling and creative way
  • An obsession with continuous improvement and delivering value efficiently
  • Full proficiency in English
  • Proficiency in G Suite (Sheets, Slides, Docs) / Microsoft office
  • Good understanding of media channels, and comfortable tracking and reporting on established performance marketing KPIs

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo credit to satisfy your cravings!
  • 💳 Cobee discounts on transportation, food, and even kindergarten expenses.
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave, and office-based nursery.
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life? 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!

 

Apply

Growth & Marketing Lead (They/She/He)

*Required

Do you need, or will you need in the future, any immigration-related support or sponsorship from Glovo in order to begin the employment at the work location? *
Glovo’s hybrid ways of working mean 3 days in the office, and 2 days WFH, does this match your preferences or requirements?

Identity Survey

It is voluntarily provided by you and anonymous to the Glovo team.

This survey will not affect the selection process. 

Glovo is an Equal Opportunity Employer. All people will be considered for employment regardless of their gender identity, sexual orientation, race/ethnicity, neurodiversity or disability status, family or parental status, nationality, religion or other personal characteristics and backgrounds that make us as humans unique. 

 

This demographic voluntary survey helps Glovo understand our pipeline and ensure that all candidates have equal opportunities during the entire hiring process.

This survey also allows us to improve our process and systems ensuring we build a more inclusive company. If you decide to share voluntarily your personal information with us, all the information you provide will be, under all circumstances. Find out more about our Identity Survey and Statement here.

 

By sharing your data with us in a voluntary way, you agree that we can use your responses for the purposes we've mentioned in our statement. This survey is not focused on making adjustments to the hiring process to make any accommodation needs because of neurodiversity or disability. If you have any accommodation needs, please let us know in the application form.

 

 

Glovo’s data privacy statement

In case the recruitment process does not end with the establishment of a labour relationship between the applicant and the Controller, the Controller will retain the applicant’s data for a period of 2 years from the date of the last communication, issued either by You or the Controller, declaring the end of the recruitment process without sending and/or accepting the possible offer. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified, cancelled or erased, and/or to request that processing of your personal data be limited.

You also have the right to data portability. In addition, in case you consider your rights have been violated, you may lodge a complaint with an EU supervisory authority.

Which of these best describes your gender identity? (Please check all that apply)
Please upload either: pdf, doc, docx, txt, rtf. Max 2 MB
Please upload either: pdf, doc, docx, txt, rtf. Max 2 MB

GLOVO as data controller may process the data you share with us through your application for the purposes of the Controller’s recruitment related activities. For more information on how we process your data and how to exercise your rights, please refer to our data privacy statement